Common Mistakes to Avoid When Applying for Company Name Approval

 

Applying for a company name may seem straightforward, but many applicants face rejection due to simple avoidable mistakes. Whether you're starting a private limited company, LLP, or public company, it's essential to understand the Guideline for Name Approval laid down by the Ministry of Corporate Affairs (MCA). This blog highlights the most frequent errors applicants make—and how to avoid them to ensure a faster, smoother approval process.

Why Company Name Approval Gets Rejected

Even a small naming error can delay incorporation and increase costs. MCA carefully reviews each proposed name for legal, linguistic, and trademark compliance. Repeated rejections can cause frustration and stall your startup launch or expansion.

Common Mistakes to Avoid During Name Approval

1. Proposing an Already Registered Name

One of the most frequent mistakes is submitting a name that already exists or is too similar to another registered business or trademark. Always do a proper search on the MCA Name Search and IP India Trademark portals.

2. Using Generic or Vague Words

Names like “Global Enterprises” or “Tech Solutions” are too broad and likely to be rejected. Your name should describe your niche or activity and include distinct wording.

3. Incorrect Use of Suffixes

Private companies must end with “Private Limited,” and public companies with “Limited.” Omitting or misusing these suffixes leads to automatic rejection.

4. Including Prohibited Words Without Approval

Words like “Bank,” “Stock Exchange,” “Insurance,” or “National” need additional approvals from regulatory authorities. Including them without permission results in rejection.

5. Ignoring the SPICe+ and RUN Format Rules

Many applicants submit names with special characters, abbreviations, or improper formatting not accepted by the RUN or SPICe+ systems.

Real Example: A Costly Oversight

A Mumbai-based startup filed “SkyPay Technologies Pvt Ltd” via RUN. It was rejected due to an existing NBFC with a similar name. After losing the fee, they engaged professionals who proposed “SkyNova Digital Solutions Pvt Ltd” instead. The name was approved within two days via SPICe+.

How to Ensure Approval the First Time

• Do a comprehensive search on both MCA and trademark portals

• Use specific terms that reflect your industry and services

• Prepare 2–3 alternatives in case your preferred name is rejected

• Avoid restricted terms unless you're ready with regulatory approvals

• Consult a legal or compliance expert to review your application

FAQs

Q1: Can I reuse a name that is inactive or struck off?
No. Even if a company is inactive or dissolved, its name is protected for a period and cannot be reused immediately.

Q2: How many chances do I get in the RUN form?
You get one resubmission with each RUN application. If rejected again, you must pay and reapply.

Q3: Should I trademark the name before or after MCA approval?
You can do either, but it’s smart to check trademark availability before filing to avoid legal disputes.

Conclusion

Avoiding common mistakes can save time, money, and stress when applying for a company name. By following the Guideline for Name Approval, you can streamline the registration process and ensure your company name is accepted on the first attempt.

Need professional help with name search, approval, and registration? Connect with Ruchi Anand and Associates for end-to-end business setup support.

Guideline for Name Approval: How to Secure Your Business Name Legally

Before registering your business, it's essential to follow the guideline for name approval as prescribed by the Ministry of Corporate Affairs (MCA) in India. These guidelines help ensure that your business name is unique, legal, and acceptable under Indian company law. Whether you're starting a private limited company, LLP, or any other entity, getting the name right is the first key milestone.

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Importance of Name Approval in Company Setup

A company’s name reflects its identity and purpose. But it must also comply with specific rules to be accepted by the Registrar of Companies (RoC). Adhering to the official name approval guidelines saves time, prevents rejections, and protects your brand from legal issues down the road.

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Main Requirements in the Guideline for Name Approval

✅ Originality and Distinction

• Your proposed name should not match or closely resemble any existing registered company or LLP.

• Conduct a thorough search on the MCA portal before submitting.

✅ Avoid Prohibited Words

• Do not use terms like “Bank”, “Mutual Fund”, “Venture Capital”, or “Stock Exchange” unless you have necessary permissions.

• Names that include vulgar or offensive language will be rejected outright.

✅ No Government Affiliation Claims

• Avoid words that suggest association with government departments unless you are authorized and have documentation to prove it.

✅ Industry-Relevant Terminology

• Use appropriate suffixes or descriptors based on your sector such as “Technologies”, “Enterprises”, or “Healthcare”.

✅ Trademark Compatibility

• Make sure your proposed name doesn’t conflict with existing trademarks. It’s wise to search both the MCA and IP India databases.

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How to Apply for Name Approval with MCA

1. Login to MCA Portal – Create your user account on www.mca.gov.in.

2. Use the RUN Application – The Reserve Unique Name (RUN) service is the official tool to file your name request.

3. Submit Name Preferences – You can enter two name choices and justify the relevance of each.

4. Upload Supporting Documents – Provide NOCs, consent letters, or authorization documents if required.

5. Pay the Government Fee – A small fee is applicable per submission.

6. Track Status – You can view real-time updates on your dashboard.

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Smart Tips for Successful Name Approval

• Pick a name that aligns with your brand and target industry.

• Avoid abbreviations and unnecessary symbols.

• Use simple, easy-to-remember words that reflect your business goals.

• Choose a name structure like: Brand + Activity + Legal Type (e.g., AquaNova Pharma Pvt Ltd).

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Conclusion

Getting your company name approved is a legal and branding step rolled into one. By following the guideline for name approval, you increase your chances of fast approval and future legal protection. From ensuring originality to avoiding restricted terms, careful planning makes all the difference. A strong name not only complies with the MCA but also becomes a lasting asset for your company.

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Key Takeaways:

• Ensure your name is unique and relevant.

• Avoid restricted and misleading terms.

• Do trademark and company database checks.

• Submit your application via RUN on the MCA portal.

• Attach required documents and explanations if needed.